rameldrive:

kvothe-kingkiller:

artisticallyblack:

stylemic:

The bra of the future is here — and we need it 

Introducing the Knix Wear Evolution Bra. At the time of writing, the bra has gathered $117,519 on Kickstarter from 1,492 backers, and still has 30 days to go. Which is great considering the more money raised, the more everyone will benefit.

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I WANT ITTTTTT

this is like how to advertise bras 101.

dont sexualise it

explain how it works

benefits (odor stuff)

cool things (hey look! you can mess with the straps!)

why its better (no wire)

kickass stuff (machine washable)

like literally. any companies that currently make bras? do this. dont make them aimed for the pleasure of men. show that its practical and comfortable for a woman. not a dude.

3684% funded

christ if this isnt a sign that women want bras that are actually fuctional not uncomfortable and always sexualised i dont know what is